Add PostCSS configuration and skills lock file
- Created a new PostCSS configuration file to integrate Tailwind CSS. - Added a skills lock file containing various Expo skills with their respective source and computed hashes.
This commit is contained in:
479
.agents/skills/expo-deployment/references/app-store-metadata.md
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479
.agents/skills/expo-deployment/references/app-store-metadata.md
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# App Store Metadata
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Manage App Store metadata and optimize for ASO using EAS Metadata.
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## What is EAS Metadata?
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EAS Metadata automates App Store presence management from the command line using a `store.config.json` file instead of manually filling forms in App Store Connect. It includes built-in validation to catch common rejection pitfalls.
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**Current Status:** Preview, Apple App Store only.
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## Getting Started
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### Pull Existing Metadata
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If your app is already published, pull current metadata:
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```bash
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eas metadata:pull
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```
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This creates `store.config.json` with your current App Store configuration.
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### Push Metadata Updates
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After editing your config, push changes:
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```bash
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eas metadata:push
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```
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**Important:** You must submit a binary via `eas submit` before pushing metadata for new apps.
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## Configuration File
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Create `store.config.json` at your project root:
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```json
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{
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"configVersion": 0,
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"apple": {
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"copyright": "2025 Your Company",
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"categories": ["UTILITIES", "PRODUCTIVITY"],
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"info": {
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"en-US": {
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"title": "App Name",
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"subtitle": "Your compelling tagline",
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"description": "Full app description...",
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"keywords": ["keyword1", "keyword2", "keyword3"],
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"releaseNotes": "What's new in this version...",
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"promoText": "Limited time offer!",
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"privacyPolicyUrl": "https://example.com/privacy",
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"supportUrl": "https://example.com/support",
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"marketingUrl": "https://example.com"
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}
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},
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"advisory": {
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"alcoholTobaccoOrDrugUseOrReferences": "NONE",
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"gamblingSimulated": "NONE",
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"medicalOrTreatmentInformation": "NONE",
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"profanityOrCrudeHumor": "NONE",
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"sexualContentGraphicAndNudity": "NONE",
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"sexualContentOrNudity": "NONE",
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"horrorOrFearThemes": "NONE",
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"matureOrSuggestiveThemes": "NONE",
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"violenceCartoonOrFantasy": "NONE",
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"violenceRealistic": "NONE",
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"violenceRealisticProlongedGraphicOrSadistic": "NONE",
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"contests": "NONE",
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"gambling": false,
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"unrestrictedWebAccess": false,
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"seventeenPlus": false
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},
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"release": {
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"automaticRelease": true,
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"phasedRelease": true
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},
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"review": {
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"firstName": "John",
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"lastName": "Doe",
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"email": "review@example.com",
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"phone": "+1 555-123-4567",
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"notes": "Demo account: test@example.com / password123"
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}
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}
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}
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```
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## App Store Optimization (ASO)
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### Title Optimization (30 characters max)
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The title is the most important ranking factor. Include your brand name and 1-2 strongest keywords.
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```json
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{
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"title": "Budgetly - Money Tracker"
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}
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```
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**Best Practices:**
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- Brand name first for recognition
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- Include highest-volume keyword
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- Avoid generic words like "app" or "the"
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- Title keywords boost rankings by ~10%
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### Subtitle Optimization (30 characters max)
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The subtitle appears below your title in search results. Use it for your unique value proposition.
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```json
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{
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"subtitle": "Smart Expense & Budget Planner"
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}
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```
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**Best Practices:**
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- Don't duplicate keywords from title (Apple counts each word once)
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- Highlight your main differentiator
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- Include secondary high-value keywords
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- Focus on benefits, not features
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### Keywords Field (100 characters max)
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Hidden from users but crucial for discoverability. Use comma-separated keywords without spaces after commas.
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```json
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{
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"keywords": [
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"finance,budget,expense,money,tracker,savings,bills,income,spending,wallet,personal,weekly,monthly"
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]
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}
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```
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**Best Practices:**
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- Use all 100 characters
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- Separate with commas only (no spaces)
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- No duplicates from title/subtitle
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- Include singular forms (Apple handles plurals)
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- Add synonyms and alternate spellings
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- Include competitor brand names (carefully)
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- Use digits instead of spelled numbers ("5" not "five")
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- Skip articles and prepositions
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### Description Optimization
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The iOS description is NOT indexed for search but critical for conversion. Focus on convincing users to download.
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```json
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{
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"description": "Take control of your finances with Budgetly, the intuitive money management app trusted by over 1 million users.\n\nKEY FEATURES:\n• Smart budget tracking - Set limits and watch your progress\n• Expense categorization - Know exactly where your money goes\n• Bill reminders - Never miss a payment\n• Beautiful charts - Visualize your financial health\n• Bank sync - Connect 10,000+ institutions\n• Cloud backup - Your data, always safe\n\nWHY BUDGETLY?\nUnlike complex spreadsheets or basic calculators, Budgetly learns your spending habits and provides personalized insights. Our users save an average of $300/month within 3 months.\n\nPRIVACY FIRST\nYour financial data is encrypted end-to-end. We never sell your information.\n\nDownload Budgetly today and start your journey to financial freedom!"
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}
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```
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**Best Practices:**
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- Front-load the first 3 lines (visible before "more")
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- Use bullet points for features
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- Include social proof (user counts, ratings, awards)
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- Add a clear call-to-action
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- Mention privacy/security for sensitive apps
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- Update with each release
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### Release Notes
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Shown to existing users deciding whether to update.
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```json
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{
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"releaseNotes": "Version 2.5 brings exciting improvements:\n\n• NEW: Dark mode support\n• NEW: Widget for home screen\n• IMPROVED: 50% faster sync\n• FIXED: Notification timing issues\n\nLove Budgetly? Please leave a review!"
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}
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```
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### Promo Text (170 characters max)
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Appears above description; can be updated without new binary. Great for time-sensitive promotions.
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```json
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{
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"promoText": "🎉 New Year Special: Premium features free for 30 days! Start 2025 with better finances."
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}
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```
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## Categories
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Primary category is most important for browsing and rankings.
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```json
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{
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"categories": ["FINANCE", "PRODUCTIVITY"]
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}
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```
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**Available Categories:**
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- BOOKS, BUSINESS, DEVELOPER_TOOLS, EDUCATION
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- ENTERTAINMENT, FINANCE, FOOD_AND_DRINK
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- GAMES (with subcategories), GRAPHICS_AND_DESIGN
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- HEALTH_AND_FITNESS, KIDS (age-gated)
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- LIFESTYLE, MAGAZINES_AND_NEWSPAPERS
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- MEDICAL, MUSIC, NAVIGATION, NEWS
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- PHOTO_AND_VIDEO, PRODUCTIVITY, REFERENCE
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- SHOPPING, SOCIAL_NETWORKING, SPORTS
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- STICKERS (with subcategories), TRAVEL
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- UTILITIES, WEATHER
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## Localization
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Localize metadata for each target market. Keywords should be researched per locale—direct translations often miss regional search terms.
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```json
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{
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"info": {
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"en-US": {
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"title": "Budgetly - Money Tracker",
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"subtitle": "Smart Expense Planner",
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"keywords": ["budget,finance,money,expense,tracker"]
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},
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"es-ES": {
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"title": "Budgetly - Control de Gastos",
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"subtitle": "Planificador de Presupuesto",
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"keywords": ["presupuesto,finanzas,dinero,gastos,ahorro"]
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},
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"ja": {
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"title": "Budgetly - 家計簿アプリ",
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"subtitle": "簡単支出管理",
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"keywords": ["家計簿,支出,予算,節約,お金"]
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},
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"de-DE": {
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"title": "Budgetly - Haushaltsbuch",
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"subtitle": "Ausgaben Verwalten",
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"keywords": ["budget,finanzen,geld,ausgaben,sparen"]
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}
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}
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}
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```
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**Supported Locales:**
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`ar-SA`, `ca`, `cs`, `da`, `de-DE`, `el`, `en-AU`, `en-CA`, `en-GB`, `en-US`, `es-ES`, `es-MX`, `fi`, `fr-CA`, `fr-FR`, `he`, `hi`, `hr`, `hu`, `id`, `it`, `ja`, `ko`, `ms`, `nl-NL`, `no`, `pl`, `pt-BR`, `pt-PT`, `ro`, `ru`, `sk`, `sv`, `th`, `tr`, `uk`, `vi`, `zh-Hans`, `zh-Hant`
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## Dynamic Configuration
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Use JavaScript for dynamic values like copyright year or fetched translations.
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### Basic Dynamic Config
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```js
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// store.config.js
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const baseConfig = require("./store.config.json");
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const year = new Date().getFullYear();
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module.exports = {
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...baseConfig,
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apple: {
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...baseConfig.apple,
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copyright: `${year} Your Company, Inc.`,
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},
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};
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```
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### Async Configuration (External Localization)
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```js
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// store.config.js
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module.exports = async () => {
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const baseConfig = require("./store.config.json");
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// Fetch translations from CMS/localization service
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const translations = await fetch(
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"https://api.example.com/app-store-copy"
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).then((r) => r.json());
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return {
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...baseConfig,
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apple: {
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...baseConfig.apple,
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info: translations,
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},
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};
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};
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```
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### Environment-Based Config
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```js
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// store.config.js
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const baseConfig = require("./store.config.json");
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const isProduction = process.env.EAS_BUILD_PROFILE === "production";
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module.exports = {
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...baseConfig,
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apple: {
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...baseConfig.apple,
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info: {
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"en-US": {
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...baseConfig.apple.info["en-US"],
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promoText: isProduction
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? "Download now and get started!"
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: "[BETA] Help us test new features!",
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},
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},
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},
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};
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```
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Update `eas.json` to use JS config:
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```json
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{
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"cli": {
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"metadataPath": "./store.config.js"
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}
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}
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```
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## Age Rating (Advisory)
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Answer content questions honestly to get an appropriate age rating.
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**Content Descriptors:**
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- `NONE` - Content not present
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- `INFREQUENT_OR_MILD` - Occasional mild content
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- `FREQUENT_OR_INTENSE` - Regular or strong content
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```json
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{
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"advisory": {
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"alcoholTobaccoOrDrugUseOrReferences": "NONE",
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"contests": "NONE",
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"gambling": false,
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"gamblingSimulated": "NONE",
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"horrorOrFearThemes": "NONE",
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"matureOrSuggestiveThemes": "NONE",
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"medicalOrTreatmentInformation": "NONE",
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"profanityOrCrudeHumor": "NONE",
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"sexualContentGraphicAndNudity": "NONE",
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"sexualContentOrNudity": "NONE",
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"unrestrictedWebAccess": false,
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"violenceCartoonOrFantasy": "NONE",
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"violenceRealistic": "NONE",
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"violenceRealisticProlongedGraphicOrSadistic": "NONE",
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"seventeenPlus": false,
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"kidsAgeBand": "NINE_TO_ELEVEN"
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}
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}
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```
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**Kids Age Bands:** `FIVE_AND_UNDER`, `SIX_TO_EIGHT`, `NINE_TO_ELEVEN`
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## Release Strategy
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Control how your app rolls out to users.
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```json
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{
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"release": {
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"automaticRelease": true,
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"phasedRelease": true
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}
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}
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```
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**Options:**
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- `automaticRelease: true` - Release immediately upon approval
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- `automaticRelease: false` - Manual release after approval
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- `automaticRelease: "2025-02-01T10:00:00Z"` - Schedule release (RFC 3339)
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- `phasedRelease: true` - 7-day gradual rollout (1%, 2%, 5%, 10%, 20%, 50%, 100%)
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## Review Information
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Provide contact info and test credentials for the App Review team.
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```json
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{
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"review": {
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"firstName": "Jane",
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"lastName": "Smith",
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"email": "app-review@company.com",
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"phone": "+1 (555) 123-4567",
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"demoUsername": "demo@example.com",
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"demoPassword": "ReviewDemo2025!",
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"notes": "To test premium features:\n1. Log in with demo credentials\n2. Navigate to Settings > Subscription\n3. Tap 'Restore Purchase' - sandbox purchase will be restored\n\nFor location features, allow location access when prompted."
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}
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}
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```
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## ASO Checklist
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### Before Each Release
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- [ ] Update keywords based on performance data
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- [ ] Refresh description with new features
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- [ ] Write compelling release notes
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- [ ] Update promo text if running campaigns
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- [ ] Verify all URLs are valid
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### Monthly ASO Tasks
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- [ ] Analyze keyword rankings
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- [ ] Research competitor keywords
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- [ ] Check conversion rates in App Analytics
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- [ ] Review user feedback for keyword ideas
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- [ ] A/B test screenshots in App Store Connect
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### Keyword Research Tips
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1. **Brainstorm features** - List all app capabilities
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2. **Mine reviews** - Find words users actually use
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3. **Analyze competitors** - Check their titles/subtitles
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4. **Use long-tail keywords** - Less competition, higher intent
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5. **Consider misspellings** - Common typos can drive traffic
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6. **Track seasonality** - Some keywords peak at certain times
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### Metrics to Monitor
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- **Impressions** - How often your app appears in search
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- **Product Page Views** - Users who tap to learn more
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- **Conversion Rate** - Views → Downloads
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- **Keyword Rankings** - Position for target keywords
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- **Category Ranking** - Position in your categories
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## VS Code Integration
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Install the [Expo Tools extension](https://marketplace.visualstudio.com/items?itemName=expo.vscode-expo-tools) for:
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- Auto-complete for all schema properties
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- Inline validation and warnings
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- Quick fixes for common issues
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## Common Issues
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### "Binary not found"
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Push a binary with `eas submit` before pushing metadata.
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### "Invalid keywords"
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- Check total length is ≤100 characters
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- Remove spaces after commas
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- Remove duplicate words
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### "Description too long"
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Description maximum is 4000 characters.
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### Pull doesn't update JS config
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`eas metadata:pull` creates a JSON file; import it into your JS config.
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## CI/CD Integration
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Automate metadata updates in your deployment pipeline:
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```yaml
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# .eas/workflows/release.yml
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jobs:
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submit-and-metadata:
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steps:
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- name: Submit to App Store
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run: eas submit -p ios --latest
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- name: Push Metadata
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run: eas metadata:push
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```
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## Tips
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- Update metadata every 4-6 weeks for optimal ASO
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- 70% of App Store visitors use search to find apps
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- Apps with 4+ star ratings get featured more often
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- Localized apps see 128% more downloads per country
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- First 3 lines of description are most critical (shown before "more")
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- Use all 100 keyword characters—every character counts
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Reference in New Issue
Block a user